No Joking Matter
Jeffrey Czajka • April 1, 2025
So yesterday was April Fool’s Day. Admittedly, I’m not a huge practical joker kind of person. I like to laugh, have fun, and (try) to be funny. That being said, this year it got me thinking, “where did April Fools” even come from? Any guesses?
It turns out, the origins are a little vague, but historians speculate it comes from 1582 when France switched over to the Gregorian calendar. Those that continue to follow the Julian calendar were the focus of many jokes. You see the Julian calendar celebrates New Years on the spring equinox – close to April 1st. Hence the name “April Fool’s day”.
My take; who cares when you celebrate your new year? We celebrate a new year of life for everyone on their birthday. What’s the big difference? A year is 365 days no matter when you start the clock. Let’s just all focus on how we can make the next 365 days better than the last.
On the radio this morning, the daily call-in question was “would you rather have a raise or more feedback from you boss?”. They said their online poll had something like 65% of respondents say “feedback”, but a higher percentage of those calling in said “more pay”. Interesting… While this question may spark good interaction with the radio show audience, it oversimplifies a very complex topic for all parties involved. There is base pay, variable compensation, bonuses, benefits, time flexibility, time off, and so many other things to consider when designing (or accepting) a compensation package which makes looking at the two radio options very situational. Personally, I’ve always found this topic very interesting and revealing when talking with owners/managers. Compensation policies explain a lot about employee retention, productivity, and customer service levels. It also requires the right person to be the in the right job. In the end, there are a ton of creative and impactful ways to attract, retain, and reward employees to achieve growth for everyone. As the radio poll suggest, it is not all about the money, but the money is important.
During a recent conversation with one of my consulting clients today, they made a comment justifying their lack of activity this past week because they want to focus on quality over quantity. Immediately, my internal fallacy detector went off! It doesn’t matter what industry or profession you are in – you could be a financial advisor, business banker, loan officer, wholesaler, dentist, optometrist, family practice, psychologist, a lawyer, CPA, engineer, or any other service orientated profession that needs to build a client base while delivering their services to paying clients – this fallacy of quality over quantity applies to you. It’s a great point to dive into if we truly want to experience exponential growth. There are so many impacts that we could discuss on this topic. To one extreme, focusing on too high of “quality” could turn you into a “whale hunter”. You might land the big one, but are you able to stay in business until it happens? Another extreme is, are you educated or experienced enough in your specific profession to be able to handle the “quality” you aspire to work with? Only seeking high “quality” clients typically goes with less but bigger clients. At this point in your career, are you okay with concentration risk? Each client is a larger percentage of your business and if your “quality” client leaves you, a larger percentage of your revenue leaves you too. One way to better understand this dilemma of quality and quantity is to look at building a client base from a game of numbers perspective. Each industry / profession (and person) will have different numbers, but no one is perfect. Not every prospect you meet with becomes a client. Whatever your ratio is, it applies to prospects of any quality level. If you need to get 10 prospects to gain 1 client, you can’t obtain 5 prospects and then justify it by saying “I’m focusing on quality over quantity”. Say what you want, but if you need 10 and get 5, at best you get half a client. Now since we are dealing with real people, you can’t get half, so reality says (more than likely) you round down and get zero. Another reason why people say such fallacy is they are mentally searching for justification of poor performance. On one hand, it might just be laziness. (We’ll give you the benefit of the doubt and rule that one out.) More likely, it is poor execution skills. People may not know what to do. If they know what, they many do not know how. If they know both, they may not be very good at it. For many people this is a combination problem they need help solving. You may say, one “quality” client is better than 3 “inferior” clients. That may be true. No one would rightfully argue against quality control measures being in place. That said, if your object is exponential growth over a short period of time, you can never sacrifice one for the other in this equation. You must uphold your quality control AND do the quantity needed. If you deliver both quality and quantity at the targeted levels, the best thing that could happen is you arrive at your goal early. The worst thing that happens is you reach your goal on the intended deadline. If you miss the goal, you probably had the wrong metrics. Building a clientele is a professional exercise comprised of art, science, and execution. It is good to define your quality control measures, but you still need to do the appropriate amount of work to get the job done.